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Theisen%27s of Black River Falls
About Theisen's of Black River Falls, WI

Theisen’s of Black River Falls, being the second store opened in WI, is located off of interstate 94 on Highway 54. Serving the Black River Falls area since May 2015 the store offers a wide selection of quality Clothing, Hardware, Seasonal, Automotive, Pet and Farm goods. The store also offers an extensive selection of Sporting Goods to meet the needs of every sportsman enthusiast. The team in Black River Falls has been serving the community by offering excellent customer service, participating in community events and donating to many non-profit organizations. Come visit our friendly knowledgeable associates for all of your shopping and special order needs. As always remember to get your free popcorn while you shop!


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Theisen’s Home Farm Auto Black River Falls – NOW OPEN!
May 29, 2015

Theisen’s Home Farm Auto Black River Falls – NOW OPEN!




Dubuque, IA, May 29, 2015 - Theisen’s (pronounced Ty-sens) Home?Farm?Auto, a family-owned, leading Midwest retailer, today opened the doors to their second Wisconsin location in Black River Falls, Wisconsin. The 50,000+ square foot retail store is located at 616 State Highway 54, Black River Falls, WI 54615.

The extensive array of quality, name brand product categories that Theisen’s offers includes farm supplies, hunting & sporting goods, lawn & garden, power equipment, casual clothing, work wear and footwear, pet supplies, automotive, tools & hardware, plumbing & electrical and much more. Being an independent, family-owned business, Theisen’s is able to cater to the diverse needs of its customers in the different communities served.

Theisen’s is also strongly committed to outstanding customer service, aggressive pricing and a broad selection of the most familiar, trusted brands of merchandise. Theisen’s offers, and continually adds, top quality national brands such as Carhartt, Columbia, Under Armour, Levi’s, Red Wing, Scotts, Science Diet, along with many more.

Theisen’s, started in Dubuque, Iowa in 1927, is led by members of the family including Jim Theisen, President, who joined the Company in 1956, and his sons Chris and Tony, who joined their father in 1987. With the addition of Matt Theisen and Kaylee Theisen, Theisen’s has now added a fourth generation to the company.

There is currently one other Theisen’s Home?Farm?Auto store in Wisconsin, located in Sparta. There are 20 Iowa Theisen’s stores operating in Ames, Anamosa, Cedar Rapids N.E., Cedar Rapids S.W., Charles City, Coralville, Dewitt, Dubuque, Dyersville, Grinnell, Indianola, Iowa Falls, Maquoketa, Marshalltown, Monticello, New Hampton, Newton, Pella, Tipton and Vinton. The corporate headquarters and distribution center is located in a 220,000 square foot facility in Dubuque.

Contacts for further information: Jim Theisen, Chris Theisen, Tony Theisen at 563.556.4738

New Black River Falls, WI Location Announced
February 03, 2015
Theisen’s Home-Farm-Auto will be opening their second Wisconsin location in Black River Falls, Wisconsin.

Dubuque, IA, February 3, 2015 - Theisen’s (pronounced Ty-sens) Home?Farm?Auto, a family-owned, leading mid-west retailer, will be opening their second Wisconsin location in Black River Falls, Wisconsin. The 50,000+ square foot retail store will be accessibly located at 616 State Highway 54, Black River Falls, WI 54615. The building previously housed another retailer.

Plans for updating the existing structure are well underway, and activity on the site should start this month. Theisen’s Home?Farm?Auto of Black River Falls will open in the summer of 2015. Approximately 30-35 associates will be added to the Theisen’s Team.

“We are excited to continue to expand into the Wisconsin market,” notes Jim Theisen, President. “We believe that people buy from people, not from companies. Our associates work with us, not for us. Having worked collectively with communities, and served the state of Iowa since 1927, we look forward to being a valuable part of the Black River Falls community as we continue to grow in Wisconsin!” Theisen’s prides itself on giving back to the communities they serve including community involvement, donations and grant funds to non-profit charitable organizations. In 2014, Theisen’s donated over $208,000 in grants to community organizations.

Theisen’s is also strongly committed to outstanding customer service, aggressive pricing and a broad selection of the most familiar, trusted brands of merchandise. Theisen’s offers, and continually adds, top quality national brands such as Carhartt, Columbia, Under Armour, Levi’s, Red Wing, Scotts, Science Diet, along with many more.

The extensive array of quality, name brand product categories that Theisen’s offers includes farm supplies, hunting & sporting goods, lawn & garden, power equipment, casual clothing, work wear and footwear, pet supplies, automotive, tools & hardware, plumbing & electrical and much more. As a nimble company, Theisen’s is able to cater to the needs of their customer base. They understand that the communities they serve can be diverse, and may have different product requirements. Tony Theisen adds “When we say More For You, we really mean it.”

Theisen’s, started in Dubuque, Iowa in 1927, is led by members of the family including Jim Theisen, President, who joined the Company in 1956, and his sons Chris - VP Operations, and Tony - VP Purchasing, who joined their father in 1987. In 2014, with the addition of Matt Theisen - Commercial Sales Manager, Theisen’s has now added a fourth generation to the company.

Theisen’s has been working closely with the city of Black River Falls creating this exciting venture. There are currently 20 Iowa Theisen’s stores operating in Ames, Anamosa, Cedar Rapids N.E., Cedar Rapids S.W., Charles City, Coralville, Dewitt, Dubuque, Dyersville, Grinnell, Indianola, Iowa Falls, Maquoketa, Marshalltown, Monticello, New Hampton, Newton, Pella, Tipton and Vinton. Our store in Sparta, WI will be opening in April of 2015. The corporate headquarters and distribution center is located in a 220,000 square foot facility in Dubuque.

Theisen's of Black River FallsSee All Blog Posts
Theisen's of Black River Falls

Store Manager
Joe Williams
Address: 616 State Highway 54
Black River Falls, WI 54615
Get Directions
Phone: (715) 284-1275
Store Hours: Mon-Thursday: 8am - 6pm
Friday:  8am - 8pm
                            Saturday:  8am - 6pm
                            Sunday: 9am - 6pm