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Our Story

The Theisen Family has been serving the needs of our customers since 1927. What started as Theisen’s Battery & Electric on 8th Street in Dubuque, Iowa, has grown to 24 stores in Iowa and Wisconsin. Founded by Leo and Kathryn Theisen, the small two-story brick building on 8th Street sold only 2 items: batteries and tires. As needs changed, our selection expanded. By always focusing on our customers and adapting to their needs, the business was able to survive The Great Depression and World War II. 

Theisen's 1927
Leo & Kathryn Theisen
PageDividers-Simple1 In 1956 Leo and Kathryn’s son, Jim, joined the business. Jim helped to grow Theisen’s and bring our stores to new communities. To this day, Jim Theisen’s commitment to exceptional customer service is what we strive for with every interaction. 

We recognize that without customers and communities, our longevity would not be possible. We believe that as we grow, the people and the communities around us should benefit as well. 

Jim Theisen 2013 copy


In 1987 the business welcomed Jim’s sons, Chris and Tony, extending the family commitment to our communities to a third generation. Working together, Theisen’s grew from 8 stores to 24 stores across Iowa and SW Wisconsin.



Starting in 2014, Matt, Kaylee and Peter Theisen joined the business creating four generations supporting our customers and communities. As our family business approaches its 100-year anniversary, you can be assured that we have not strayed from our values that have made us successful throughout our history.