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Our Story

Batteries and tires are as essential today as they were in 1927. It is with these two items that our Theisen’s Home Farm Auto story begins.

Theisen’s Battery & Electric, founded by Leo and Kathryn Theisen, was located on 8th Street in Dubuque, Iowa. Theisen’s propelled itself from humble beginnings to where we are today with 23 stores across Iowa and Wisconsin spanning four generations strong and growing. Today, our family-owned retail business offers you not only tires and batteries, but thousands of other products for your home, farm and auto needs in our stores and online, serving your vast and unique needs. Early on in our history, managing through several economic ups and downs only strengthened our relationship with our customers. We grew by fulfilling their unique needs and it set the stage for our ongoing philosophy that “people buy from people, not from companies”. Jim Theisen, our president, joined his parents in 1956 and today is quick to remind associates and customers alike about this firm essential Theisen belief.

As we embraced more growth across Iowa, our company became larger and stronger. More stores, a distribution facility and even more family! In 1987, sons Chris and Tony joined the company, creating a third generation devoted to serving our customers.

With the growth and success of our stores, we felt the need to regularly give back to the communities we serve. The organizations we support are too great in number to list, but include FFA, 4-H, County Fairs, educational programs, local parishes, Toys for Tots, The Boys & Girls Club, United Way and hundreds of thousands of dollars distributed through the Theisen’s More For Your Community Grant program. We believe that as we grow, the people and the communities around us, who support and create that growth, should benefit as well!

We'd be remiss in telling our story if we didn’t mention our associates. Their hard work, dedication and true commitment is a vital part of our success. Jim Theisen is often quoted as saying, “It is not what we have done; it is what our people have done to bring us to where we are today.” Our commitment to exceptional customer service is something we strive for every day, with every interaction. When we miss that mark, we want to know about it, and we work to correct it.

In 2014, Theisen’s became a fourth generation company with the addition of Matt Theisen leading Commercial Sales. In 2015, Kaylee Theisen joined Theisen’s as a Jr. Buyer. You can be assured that we still have batteries and tires at Theisen’s, but so much more! The More For You tagline could not ring truer, and we top it off with FREE popcorn while you shop! There you have it! Just another example of how we are always thinking about giving you MORE! So if you are a loyal Theisen’s customer, thank you. If you are new to Theisen’s, welcome! We want to be your shopping choice, and to earn that privilege we promise to bring you outstanding customer service, aggressive pricing and a broad selection of the most familiar, trusted brands of merchandise! We hope to see you in the stores or online soon! Thank You!