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Last updated June 12, 2023


When you use or interact with our website at, we may use a variety of technologies that collect information automatically, including cookies. Those technologies may collect, among other things, your IP address, location, device type, date and time of visit, operating system, and browser type, as well as your activities on the Site. We also use these technologies to monitor the performance of the Site, troubleshoot the Site, and optimize your experience. If you are interacting with the Services on a mobile device, additional information may be collected, including your mobile device’s unique device ID, its GPS signal, and information about how you use the Services. The information may also be collected by, received by, or shared with our service providers or third parties who assist us with these activities. We use this information to, for example, help make the Site more useful and appealing to you and to better understand our users.

  • A cookie is a small text file that is sent to your browser when you access the Services. We, our service providers, and the third parties described below may use session cookies. A session cookie is available only during the browser session; the information is not sent to or stored on a computer’s hard drive. Closing the browser or logging off will invalidate the session cookie. We and our service providers and other third parties may also use machine cookies, which do remain on a computer hard drive and gather information, sometimes over time and across sites. 
  • Web Beacons. “Web beacons” or “tracking pixels” are electronic images, tags, or scripts that allow access to cookies, and, among other things, help track general usage patterns of visitors to online services. Web beacons can recognize certain types of information, such as cookies, time and date of a page view, and a description of the page where the web beacon is placed. They may also be used to track interactions with emails. We, our service providers, and the third parties described below may use web beacons to compile information regarding your use of the Services.
  • Location Information: We may collect information about your location (via GPS or other technologies), including when you enable location-based features in the Services, such as allowing us to show you the nearest Theisen’s store.


Third-Party data collection and advertising 

Like the internet itself, online marketing is a networked enterprise. Thus, we want to make it clear that we do use third parties for marketing, analytics, social media, and data analysis. These third parties may use cookies, or other methods or technologies like scripts, pixels, or action tags, to collect information about you when you interact with the Services. We may also provide these third parties with information about you to assist us in our marketing efforts. We use the information we collect and receive for a variety of purposes, including to learn which online advertisements attracted you; to improve our content, products, and services; to inform groups of users about relevant products and services; to identify new customers; and to help us analyze and improve the Services and the effectiveness of our marketing. The use of your information may be governed by privacy policies maintained by those third parties. 

Social Media Platforms. We use third parties to gather and analyze data from social media platforms, including, for example, Facebook®, Instagram®, YouTube®, and Twitter®. We use these third parties to help us understand your interaction between social media and our Services, and to advertise to current and future customers based on interests and demographics.

Online Behavioral (Targeted) Advertising. Online behavioral advertising is used to deliver advertisements that are catered to your interests (or “targeted” to you) based on your browsing history. We may engage third parties to display ads on our behalf on the Internet, including, for example, Google, and those third parties may use information about you to provide you with our ads. They may also track and report on the performance of our advertising and marketing campaigns and provide that information to us. Online behavioral advertising can use a variety of tracking technologies, including cookies, pixels, and scripts, and track you across websites. Certain state privacy laws allow residents of those states to opt out of this type of advertising. Customers in those states may fill out our webform to opt out.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager which allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. 

The Cookie Consent Manger can be found in the notification banner on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. 

There are steps you can take to manage your privacy, which we outline below. Keep in mind that an opt-out is typically valid only for the device that you use to opt-out; so, if you use multiple devices, you may need to opt-out on each device. Also, some opt-outs require that you accept a cookie or install a plug-in to record and honor your request; if you delete the cookie, you may need to opt-out again. In addition to the methods below, you may be able to use the incognito or private function in your browser or other software and plug-ins to help manage your privacy preferences; make sure to review the privacy policy of any provider of such software or plug-in before installing it.

Cookies. If you wish to disable or opt-out of some or all cookies, you may set your browser to refuse some cookies or to alert you when cookies are being sent. Your browser may also allow you to remove or delete cookies on your device. 

Please note that opting out of cookies could impact the experience of, some of which may then be inaccessible or not function properly.

Analytics. Some of the analytics providers we use allow you to opt-out of data collection, as described below.

Location Information. If you do not wish to share GPS location information with Theisen’s, you may be able to turn off location sharing in your mobile device settings, or otherwise decline the option to allow your web browser to use your location for certain functionality such as finding the nearest Theisen’s store.

E-mail Opt-Out. You may opt-out of receiving future communications from us by clicking on the “unsubscribe” link at the bottom of any email from us.

Google Ads. We use several Google services to assist us with advertising. Learn more about Google's practices about data collection and to manage Google Ads.

Online Behavioral Advertising. You can opt-out of online behavioral advertising from members of the Digital Advertising Alliance and the National Advertising Initiative using the links below. For more information visit: and .  Our ads on third-party websites may also display an advertising options icon that you can click to learn about your privacy choices. This icon will only appear on certain platforms.


Social Media and Other Opt-Outs. You can also opt-out of some of our advertising and social media partners by visiting their opt-out pages:


Mobile Device Options:  In some instances, mobile devices have settings that allow you to control or limit your cookies and similar technologies. For example, if you are an iOS user, you can enable “Limit Ad Tracking,” and for Android users, the “Opt-Out of Ads Personalization” or “Opt Out of Interest-Based Ads” settings are used for this purpose.

How often will you update tis Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy to stay informed about our use of cookies and related technologies. 

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

Send us an email at, contact us by mail at 6201 Chavenelle Road, Dubuque, IA 52002, or call us at 1-866-245-6850

Last Update: June 12, 2023





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